Better, together: Southleft x Baseline, and a new CEO

Southleft is partnering with Baseline, and Nicole Hampton is stepping in as CEO. Two announcements, one story: the next chapter of this company.

How We Ended Up Building a Continuous Context Workflow With Grain, Claude, and MCP

A look at how we slowly transformed simple meeting transcripts into a continuous context workflow that now powers proposals, discovery, prototypes, and code across our projects.

We Need a Spotify for Micro Apps

Micro apps are everywhere—but no one knows where to find them. Most creators don’t want to build startups, they just want to share what they’ve made. We need a place for that. A Spotify for small tools. A stage for indie software.

The Rise of the Micro App: Why Smaller Software Is Winning

Big apps are bloated. Micro apps are personal. As software becomes easier to build, we're seeing a shift from mass-market platforms to focused, single-purpose tools built by individuals, for individuals. This is the indie movement in software—and it’s just getting started.

5 Signs Your Construction Firm is Losing Time & Money on Inefficient Tech

Disconnected tools and outdated processes could be costing your construction firm time and money. Here are five signs your tech stack is slowing you down—and how to fix it.

The Unexpected Origin of Southleft’s Name

Discover the unexpected and amusing origin story behind the name of our digital design and development agency, Southleft.

“Knowing Is Half the Battle”: A Grown-Up Guide to Applying Childhood Lessons in Leadership and Life

The journey from knowledge to action is what completes the battle, bridging the gap between insight and achievement.

The Precarious Position of In-House Design Systems Teams Amidst Corporate Cutbacks

Recent layoffs in the tech world, including design systems teams, reflect broader dilemmas about integrating and valuing specialized roles amid economic challenges.

The Highs and Lows of Running a Digital Design Agency: An Inside Look at Southleft

Navigating the terrain of agency ownership isn't for the faint of heart. Explore the highs and lows, innovations and setbacks, that define Southleft’s story.

The Importance of Synchronizing Your Design System and Product Strategy

Learn how aligning your design system with your product strategy can create a consistent user experience and give you a competitive advantage.

Partnering with Enterprise Clients in a Modern Approach to Web Development

Southleft utilizes a tailored Scrummerfall approach to provide a smooth workflow for web projects. Our proven process promotes collaboration, transparency, and quality assurance from start to finish.

A Meeting of Minds: The Southleft Approach to Strategic Partnerships and In-House Augmentation

Explore our nuanced method of collaboration with fellow agencies and in-house teams, aiming to inspire creativity and strengthen connections in the digital sphere.

The Many Hats of PMs in Digital Agencies

Watch me ramble on and fumble through my words while having a delightful conversation with the hosts of the "Agencies That Build" podcast.